01
The dispatch years
Before search, Randi coordinated tow trucks over a two-way radio at 2 a.m. The lesson stuck: when a customer is in distress, they want a person who owns the next call.
Operator-focused · practitioner-led
Eleven years in search. Four-plus working with dispensaries.
A hands-on, practitioner-led team stays close to the work from the first question to the final recommendation.
Dank Rank exists because dispensary operators cannot treat paid acquisition as the whole growth plan—and because an answer from an AI assistant is only useful when the entity behind it is clear, current, and citeable.
The short bio
Randi Bagley. Practitioner-led.
Randi is eleven years deep in SEO and has spent the last four-plus years working directly with dispensary operators as the channel shifts toward ChatGPT, Perplexity, Gemini, and Google AI Overviews.
There is no junior team, offshore link-building desk, or account manager rotating you through QBR slides. The person who reads your submission is the person who runs the queries, writes the report, builds the schema, and answers the next email.
The work is small on purpose: fewer clients, deeper engagement, and a report you can actually use.
Credibility timeline
The path makes the work make sense.
02
Eleven years in SEO
From local packs to citation audits and entity hygiene, years of query logs built the pattern recognition behind the work.
03
Dispensary operators
The first dispensary client arrived, and one engagement became a referral pipeline and a category worth taking seriously.
04
The practice today
Small, deliberate, and entirely practitioner-led: queries, reports, schema, and the email reply all come from the same person.
A simple next step
If you want the practitioner, start with the audit.
Two weeks. A written report you keep. Randi reads every submission and replies within one business day.
Start my $500 audit